Merchandising and Inventory
Since the sole purpose of opening a new business is to provide products and services, you should be certain to know exactly what types of merchandise you plan to sell, and also to know which merchandise to include in your shop.
When thinking about your merchandise you should also consider the correct positioning of it. This can often be the difference between selling your goods and not selling them. For example, you should place your sales items in an obvious and easy to see place if you want that promotion to work.
When stocking your inventory, you should place like items together. If you were to open a car dealership, you would want to place your convertibles together and your vans together because it makes better sense. A consumer that is looking to buy a convertible would not want to have to travel all over the place just to find the one he or she likes best.
You will also want to place accessory items together and in a nearby position because they will be more likely to be purchased if they are near the item that it best fits with and in plain view.
